Art Director Career

Job Description: Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.


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Art Director Career

What Art Directors do:

  • Create custom illustrations or other graphic elements.
  • Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
  • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
  • Present final layouts to clients for approval.
  • Research current trends and new technology, such as printing production techniques, computer software, and design trends.
  • Work with creative directors to develop design solutions.
  • Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
  • Review illustrative material to determine if it conforms to standards and specifications.
  • Attend photo shoots and printing sessions to ensure that the products needed are obtained.
  • Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
  • Manage own accounts and projects, working within budget and scheduling requirements.
  • Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
  • Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
  • Negotiate with printers and estimators to determine what services will be performed.
  • Prepare detailed storyboards showing sequence and timing of story development for television production.
  • Conceptualize and help design interfaces for multimedia games, products, and devices.

What work activities are most important?

Importance Activities

Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

Working with Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.

Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.

Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.

Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.

Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.

Communicating with People Outside the Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used.

Resolving Conflicts and Negotiating with Others - Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

Providing Consultation and Advice to Others - Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.

Analyzing Data or Information - Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

Training and Teaching Others - Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.

Developing and Building Teams - Encouraging and building mutual trust, respect, and cooperation among team members.

Guiding, Directing, and Motivating Subordinates - Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.

Coordinating the Work and Activities of Others - Getting members of a group to work together to accomplish tasks.

Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them.

Documenting/Recording Information - Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

Judging the Qualities of Objects, Services, or People - Assessing the value, importance, or quality of things or people.

Scheduling Work and Activities - Scheduling events, programs, and activities, as well as the work of others.

Coaching and Developing Others - Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.

Monitoring Processes, Materials, or Surroundings - Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.

Evaluating Information to Determine Compliance with Standards - Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.

Assisting and Caring for Others - Providing personal assistance, medical attention, emotional support, or other personal care to others such as coworkers, customers, or patients.

Performing for or Working Directly with the Public - Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

Performing Administrative Activities - Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.

Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

Processing Information - Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment - Providing documentation, detailed instructions, drawings, or specifications to tell others about how devices, parts, equipment, or structures are to be fabricated, constructed, assembled, modified, maintained, or used.

Holland Code Chart for an Art Director